Graphic design is often finite in its engagement between the designer and the audience. For Wired's New-York City Pop-up store for Christmas 2010, we tried to engage both visitors and followers on Twitter to interact with the timeless Wired Logo.
Each letter of the logo, extrapolated geometrically into individually movable pieces, becomes something malleable and playful. The identity of the magazine becomes both mechanical and open to interpretation.
Three of the five letters were controlled by users on Twitter using the key word #wiredstore and the other two were controlled by pressing a red button on site in the store.
Software library courtesy of Adrian McEwen